WHAT IS [VIRE]FLOW

[VIRE]FLOW IS THE NAME THAT BEST DESCRIBES AN ETHOS OF ENERGY

MUCH LIKE THERMODYNAMICS, MARKETING ENERGY CAN’T BE CREATED OR DESTROYED, IT ONLY CHANGES FROM ONE STATE TO ANOTHER

IN THIS ETHOS THERE ARE THE ELEMENTS THAT DETERMINE A CHARACTER’S ACTION REGARDLESS OF THOUGHT OR EMOTION. TYPICALLY MARKETING COMPANIES FOCUS ON THE CUSTOMER’S EMOTIONS, WHILE [VIRE] PREFERS TO SHIFT THE FOCUS BY “TUNING” THE CONTENT, BRANDING, STRATEGY, AND WEB-DEVELOPMENT TO SOLICIT A NATURAL, POSITIVE PHYSICAL REACTION

THIS REACTION IS THE “GUT-FEELING” MANY PEOPLE EXPERIENCE WHEN MAKING A DECISION

[VIRE] IS DERIVED FROM THE FINNISH WORD VIRE, WHICH IS AN ELEVATED LIVELY STATE OF BEING, BROUGHT ABOUT BY TUNING INTO A FREQUENCY IN A NATURAL STATE. [VIRE]FLOW IS COAXING COMPANIES AND PEOPLE TO SOLICIT AN ORGANIC RESPONSE, E.G. TUNING TO THE RIGHT FREQUENCIES THROUGH BESPOKE MARKETING TACTICS